After the release of the Nike 'Revolution' commercial in 1987, Nike found itself tangled up in a mess of red tape. The surviving members of the Beatles demonstrated outright contempt for the use of their song in the Nike commercial, and Apple Corp., which had not been included in the commercial licensing process, filed a lawsuit against the sneaker company.
Although Nike stopped running the Revolution advertisement in 1987, it was provided with another song by an unlikely donor.
Indeed, Yoko Ono proved to be a powerful ally for Nike. She has been quoted as supporting the release of Beatles' music in television advertising, claiming that it allows new generations to obtain access to her late husbands legacy.
While Nike could no longer use the master recording of Revolution, Ono granted it a license for Instant Karma, one of Lennon's solo songs, in 1992. Since all of Lennon's solo rights - both master and publishing - had passed to Ono when John was assassinated, she alone was in control of his catalog.
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