Title:
Hello, Goodbuy: The Use of Beatles’ Music in American Television Advertising
Description
Hello, Gooybuy will be an in depth examination of the use of the music of the Beatles in television advertising from 1964 to the present. It will consist of several case studies of advertisements that have been organized according to four general categories: The use of the Beatles as a signifier of revolution, the use of the Beatles as a signifier of love and friendship, the use of the Beatles as an appeal to nostalgia and memory, and the use of the Beatles as an appeal to youth culture. With each example, I will attempt to prove that in later advertisements make use of the Beatles simply as a means to sell a product versus later advertisements that tend to employ as a vehicle to convey a message that is similar to the message of the song itself.
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